Taylor
Hastings

Core Driver: Started with a gregarious kid who never met a stranger, wanting to know them inside and out. This continued deep curiosity allows me as a strategist to become the audience, noticing the rhythms, values, tensions, and unspoken cues that shape how they think, act, and connect. Ultimately, delivery strategies and solutions for brands and products.

Adaptability:  A life shaped by movement. Living in eight states before 30, taught me to quickly adapt to new and unfamiliar environments. Within these new communities, my nomadic foundation feeds my ability to recognize unseen patterns, adapt with intention, and recognize how cultural perspectives shift and influence consumers.

Multitool:  Unbeknownst to me at the time, my varied roles – master hairstylist in D.C, PC support specialist in a hospital, digital campaign analyst, parenthood – all allow deep understanding of target audiences, bring multidimensional context, relevant skills, and empathy to each creative brief.

Strategic Edge: My neurospicy mindset excels at non-linear problem solving, iterative loop learning, and uncovering untapped audiences and perspectives. Additionally, it fuels an insatiable drive and focus to understand meaning of any unknown information, particularly those of interest.